On October 22, 2024, Tommy Hilfiger, the iconic American lifestyle brand, officially announced that Jisoo from the global K-pop sensation BLACKPINK will be joining the company as its newest brand ambassador. This exciting collaboration brings together Jisoo’s powerful influence in music and fashion with Tommy Hilfiger’s classic yet modern design sensibility.
Jisoo, known for her success not only as a member of BLACKPINK but also as an actress, continues to expand her career in new directions. Since debuting with the globally acclaimed girl group, Jisoo has consistently proven her exceptional talent and confidence. Her gentle demeanor and inner strength are integral to her appeal, making her a standout figure both on stage and on-screen. With the upcoming 2025 drama series Neutopia, she further showcases her versatility, seamlessly blending her music career with acting.
BLACKPINK’s Jisoo Appointed as Global Ambassador for Tommy Hilfiger
To celebrate Jisoo’s new role as a brand ambassador, Tommy Hilfiger unveiled its 2024 Fall campaign visuals. The campaign, set against the bustling backdrop of New York City, perfectly captures the city’s vibrant energy and fast-paced lifestyle. In the visuals, Jisoo is seen riding an open-top bus, visiting iconic landmarks throughout the city, all while dressed in Tommy Hilfiger’s signature style. From camel wool coats to Breton stripe cardigans and denim skirts, the pieces featured in the campaign come from the brand’s 2024 Fall collection, a modern take on classic prep styles. Jisoo effortlessly embodies this modernized preppy look, giving it her own twist with sophistication and grace.
In response to her appointment, Jisoo expressed her excitement, stating, “Partnering with Tommy Hilfiger feels like a dream come true. It’s incredible to find myself in New York, collaborating with an iconic brand and an iconic figure like Tommy Hilfiger. The latest collection merges femininity with modernity, and I feel deeply connected to that vision.”
Tommy Hilfiger himself also praised Jisoo’s unique qualities, saying, “Jisoo is an undeniable force within the world of K-pop. Her confidence, poise, and powerful presence set her apart. She has a distinctive style that perfectly aligns with our latest collection, and we couldn’t be more thrilled to welcome her to the Tommy family.”
This collaboration between Jisoo and Tommy Hilfiger is not just a meeting of fashion and fame but a cultural moment. Jisoo’s presence as a cultural icon and her ability to influence millions worldwide makes her the perfect fit for the brand. Her distinct style, confidence, and modern sensibility seamlessly complement Tommy Hilfiger’s classic American designs, creating a partnership that bridges the gap between the old and the new.
Jisoo’s ambassadorship is expected to bring fresh energy and global appeal to the Tommy Hilfiger brand, reflecting the perfect blend of her personal charm and the brand’s timeless DNA. Fans and fashion enthusiasts alike are eagerly awaiting what this partnership will bring, as Jisoo continues to make her mark not only in music and film but now also in the fashion industry.
