In a surprising twist that has shaken the K-Pop industry, NewJeans announced their departure from ADOR at an emergency press conference on November 28. The group’s decision has sparked widespread speculation and discussion, especially as they cited a straightforward reason for ending their relationship with the label.
Why NewJeans Left ADOR: A Clear Message
During the press conference, NewJeans revealed the core reason behind their departure. They stated, “The reason we are leaving ADOR is very simple: ADOR neither has the will nor the ability to protect NewJeans.”
This powerful statement highlighted the group’s dissatisfaction with the support—or lack thereof—they received from ADOR. Fans have expressed both shock and support for the group, emphasizing their courage to stand up for their rights and future.
The announcement comes amid ongoing tension between HYBE and ADOR, particularly after Min Hee Jin, ADOR’s CEO, stepped down. These events seem to have played a significant role in NewJeans’ decision, marking a pivotal moment in their career.
NewJeans’ Journey: From Rising Stars to Industry Leaders
NewJeans, known for their fresh concept and innovative music, debuted under ADOR, a subsidiary of HYBE. Since their debut, the group has captured hearts worldwide, gaining fame with hits like Attention and Ditto.
However, their journey has not been without challenges. Internal conflicts between ADOR and HYBE, as well as management changes, created an unstable environment for the group. Fans noticed signs of tension earlier this year, with cryptic social media posts and shifts in the group’s promotional activities.
Now, with their departure, NewJeans has made it clear that their growth and well-being take precedence over staying tied to a label that cannot meet their needs.
What’s Next for NewJeans After ADOR?
The big question now is what lies ahead for NewJeans. While the group has yet to announce their next move, many fans and industry experts believe they may establish themselves as an independent act or sign with another label that aligns with their vision.
This decision opens doors for NewJeans to explore new creative opportunities and partnerships without the constraints they faced at ADOR. Their immense popularity ensures that they have options to choose from, with fans eagerly awaiting updates.
Fans React to NewJeans’ Bold Decision
The news of NewJeans leaving ADOR has sparked a wave of reactions from fans worldwide. While many are saddened by the abrupt end to their time with the label, others celebrate their bravery and prioritize their happiness.
Social media platforms like X (formerly Twitter) have been flooded with supportive messages for the group. Hashtags such as #NewJeansFreedom and #ProtectNewJeans have trended globally, showcasing the strong bond between the group and their fans.
One fan commented, “It’s sad to see them leave ADOR, but I respect their decision. They deserve a team that truly supports them.” Another added, “NewJeans leaving ADOR is the best move for their future. We’re with them all the way!”
A New Chapter for NewJeans
NewJeans’ departure from ADOR marks the end of one chapter and the beginning of another. As they move forward, their determination and focus on self-empowerment set a precedent for other artists in the industry.
This pivotal moment reinforces the group’s commitment to their artistry and well-being. Fans eagerly anticipate their next steps and are ready to support them on their journey, no matter where it leads.
For NewJeans, the future is bright—and they’re taking control of their destiny.
Discover Uliana, a dedicated news editor and SEO writer for Degeshop in the US market. Crafting timely updates and engaging content to keep you informed and inspired.
